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Will provide serialized packaging for consumer engagement, anti-counterfeiting solutions.
June 29, 2015
By: DAVID SAVASTANO
Editor, Ink World Magazine
Amcor and Kezzler AS announced a global partnership to offer customers a full service, advanced packaging serialization, backed by a cloud platform. The new product, MaXQ, offers brand owners unique identification codes printed on every pack. The dynamic codes can be used for digital consumer engagement, anti-counterfeiting, track and trace and other activations. The unique codes are generated and printed on each pack, seamlessly integrating with customers’ existing packaging supply chain. ...
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